Macro-economic factors can have a ripple effect for years to come on how consumers behave and interact with your brand. As a marketer, you can only move as fast as your processes and systems allow you to, and let’s face it, it’s usually not fast enough.
Legacy marketing tools and processes don’t allow you to easily adapt to rapidly-changing consumer behaviors for one main reason – they were originally designed to support rigid, channel-specific outbound campaign strategies.
To be truly customer centric, marketers need to adopt a new strategy and modern technology that enables the organization to respond to customers based on a complete view of who she is at any point in her journey.
In our upcoming webinar, we’ll discuss how marketers can break free from rigid workflows and manual processes to orchestrate intelligent customer lifecycle marketing that can take into account real-time data at the individual level.
Join us on Thursday, June 25th at 1pm ET to learn:
- Why marketers’ technology decisions will determine their level of agility to cope with rapidly changing consumer behavior
- How unifying data across channels and systems and making it more accessible to marketers and their tools can power real-time, customer lifecycle marketing
- How to leverage unified data in various stages of the customer lifecycle to orchestrate mutually beneficial experiences for you and your customer