New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — like the California Consumer Privacy Act (CCPA) and similar consumer data laws in New York and Nevada — companies will be held accountable for providing a standard of consumer privacy.
What most brands don't realize, though, is GDPR, CCPA, and similar measures are an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return. For example, 81% of respondents to a Vision Critical survey noted they expect brands to use their consumer data to personalize their experiences.
A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by attending our upcoming webinar, which will offer insights on:
- Why identity resolution is the backbone of modern customer relationships
- How to be consumer privacy-ready so you can deliver true value to customers
- What technology can help you set up consent management for your marketing