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Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
2023 is shaping up to be a big year for marketers, advertisers, and publishers as a complex patchwork of data privacy laws and practices are set to go into effect. As these factors continue to accelerate the shift away from third-party data to consented first-party data, many are asking: what comes next?

Our answer: Second-party data sharing --a privacy-compliant way to extend the value of your first-party data and deepen the relationship with your partners.

Join our webinar to learn about:

• How data privacy laws are evolving in the U.S. and abroad
• What is second-party data and where does it fit in your data strategy?
• The role of data clean rooms in second-party data sharing
• The use cases and benefits of second-party data sharing in the current privacy landscape

Jan 26, 2023 11:00 AM in Eastern Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Taylor Stroop.