2023 is shaping up to be a big year for marketers, advertisers, and publishers as a complex patchwork of data privacy laws and practices are set to go into effect. As these factors continue to accelerate the shift away from third-party data to consented first-party data, many are asking: what comes next?
Our answer: Second-party data sharing --a privacy-compliant way to extend the value of your first-party data and deepen the relationship with your partners.
Join our webinar to learn about:
• How data privacy laws are evolving in the U.S. and abroad
• What is second-party data and where does it fit in your data strategy?
• The role of data clean rooms in second-party data sharing
• The use cases and benefits of second-party data sharing in the current privacy landscape