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The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
Almost half of all CMOs are grappling with mid-year budget cuts due to the pandemic, according to a recent CMO spend survey conducted by Gartner. And Forrester analysts are predicting a 28% drop in marketing spend by the end of 2021 across all areas of the budget except one – marketing technology.

In fact, more than two-thirds of all CMOs surveyed by Gartner are expecting to increase their investments in marketing technology over the next year, including investment in a customer data platform (CDP). That’s because CMOs believe the right technology will help them to navigate through this difficult time and recover faster.

In our upcoming webinar, we’ll discuss and share real-world examples of how a customer data platform can help your organization increase operational efficiency to reduce marketing costs, unlock revenue, and mitigate consumer data risk.

Join us on Thursday, August 13th at 1PM ET to learn:

• Why enterprises are investing in a CDP during this economic downturn
• 6 examples of how companies are seeing a positive ROI on their CDP investment
• How to make the case for a CDP within your own organization

Aug 13, 2020 01:00 PM in Eastern Time (US and Canada)

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