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Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
Enterprise, multinational organizations like Telia Company have a tall order when it comes to delivering personalized customer journeys at scale.

A complex ecosystem of multiple products, services, and brands coupled with B2C business can only mean complicated internal processes and disparate customer data that is not meaningful on its own.

Join us to hear Lena Lindgren, Head of Customer Value Management and Analytics B2C at Telia Sweden, talk about managing and optimizing the facets of a customer journey that create value from the first interaction to the last one.

In this session, you’ll learn:
- How Telia, supported by BlueConic CDP, has built a customer centric, cross-channel journey
- Why leveraging a CDP is not just about implementing a new platform, but transforming how you work as a business
- How to adopt data driven decisioning enabled by a Next Best Action engine

Sep 29, 2022 10:00 AM in Eastern Time (US and Canada)

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Speakers

Nicky Peterse
Principal Customer Success Manager @BlueConic
Lena Lindgren
Head of Customer Value Management and Analytics B2C @Telia Company
Sam Ngo
Director, Product Marketing @BlueConic