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Overcoming the Paradox of Personalization to Meet Consumer Expectations

The paradox of personalization: consumers both want it and despise it. With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.

Join BlueConic and special guest, Forrester Senior Analyst, Jessica Liu, as she shares data from recent research about the State of Consumer Personalization and outlines the strategy, data, and technology needed to successfully design and execute personalized experiences that resonate with consumers.

Tune in to find out:
• When consumers want personalization throughout their lifecycle
• Why highly technical teams are not required to deliver personalized experiences
• Real-world examples of how first-party data can unlock innovation

Feb 16, 2023 11:00 AM in Eastern Time (US and Canada)